Challenges

Analyzing pricing and promotions is challenging due to the amount of data involved. Clients previously had to merge multiple spreadsheets to analyze promotional lift and elasticity and most teams don't have time to benchmark vs competitors

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Solution

Noxu scans data from every RMA and every promo family to produce reports analyzing promo lift and optimal pricing. These reports help clients forecast, plan promotions, and set pricing

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Results

• 10% incremental revenue: Clients were able to capture additional revenue by promoting more efficiency and setting optimal prices based on elasticity
• Automated promotion monitoring: Our AI flagged promotions that were scheduled to be running but weren't running correctly, helping clients avoid critical mistakes