Our Team

David Lee

Co-founder

David was formerly Founding Engineer at Seek AI and a Senior SWE at Oracle. He was a nationally ranked ping pong player. MS, Carnegie Mellon University BS, Northwestern University

Dae Kim

Co-founder

Dae previously worked on AI strategy at Microsoft and was a strategy consultant for leading CPGs before that. He was a nationally ranked debater. BA, Dartmouth College

Jeff Williams

Advisor

Jeff brings 20+ years of CPG data experience, including roles as SVP at NielsenIQ and Chief Retail Officer at Quotient Technology

Jeff Taylor

Advisor

Jeff brings 25+ years of CPG sales and category management experience, and was formerly SVP of Sales at Zevia

Edricco Reina

Advisor

Edricco brings 20+ years of CPG data experience, most recently as the Head of Innovation at SPINS

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