Challenges

The Marketing team had customer feedback from various sources (e.g., surveys, reviews) and creating a standardized way to quantify and analyze this data was challenging.

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Solution

Using the Noxu platform, the Marketing team was able to create standardized tags to extract insights from raw text data and could easily create reports that highlighted key positive, neutral, and negative trends from their customer feedback

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Results

• Improved accuracy: The team was able to automate extraction of accurate insights rather than having to manually scan through text data
• 95% Time Savings: The team drastically reduced the time spent manually reviewing data

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