Challenges

Marketing teams deal with fragmented datasets from their marketing channels, and they often lack an efficient way to analyze qualitative consumer sentiment across channels (e.g., Reddit, Amazon reviews)

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Solution

Noxu integrates with data from all marketing channels, providing a single interface for analysis. Noxu also pulls data live from forums such as Reddit and Amazon reviews and applies custom sentiment analysis to help users understand what consumers are saying about specific topics

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Results

• Improved ROI: Clients were able to generate 6x ROAS from Meta ad campaigns by adjusting their campaigns based on our analysis
• New channels: Clients analyzed consumer sentiment and trends on forums such as Reddit, allowing them to reach new customers and present a data-driven strategy for new product innovation
• 95% time savings: We provided live analyses of consumer feedback and sentiment, a task that previously took analysts 2 weeks to do manually each time

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