Challenges

Our client was seeing a decline in incremental sales and was struggling to understand why due to the amount of data they had to pull and analyze across their and their competitors' SKUs. They had also missed multiple promotions due to broker execution issues

Solution

Our AI proactively identified opportunities to generate 20% additional incremental sales via a revised promo strategy and flagged potential missed promotions to our client, empowering them to work with the broker and retailer on these issues. We also conducted an elasticity study for our client and their competitors and recommended an improved pricing strategy