Product Strategy

10%

sales uplift from new placements

80%

time saved

Won new retail placements by identifying product gaps and replacement opportunities through AI-powered segmentation

Challenges

Identifying and selecting competitive products for replacement is manual and sales teams often miss potential replacement opportunities due to the volume of data they have to look at

Solution

We built a tool to automatically parse through competitive products to identify potential replacement opportunities based on sales performance and custom segmentation analyses. The client won several new placements in retail due to the analysis, resulting in a 10% sales uplift