Challenges

The Sales team faced significant difficulties working with diverse sales data from retail (e.g., distributors, syndicated data) and e-commerce platforms (e.g., Shopify, Amazon). This made it time-consuming to analyze key metrics and trends such as Lifetime Value (LTV), customer churn, and bundling. The large and complex POS/syndicated datasets further complicated the generation of insightful reports for retailers and investors.

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Solution

Implementing the Noxu platform allowed the Sales team to conduct advanced analyses in seconds by integrating their datasets and analyzing metrics such as LTV. Noxu’s dashboarding platform enabled the team to create impactful reports on their syndicated data without the need for extensive data manipulation in Excel.

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Results

• New analyses to unlock growth: The team was able to analyze data in ways which weren’t accessible before, allowing them to more accurately understand their business and growth levers
• 80% Time Savings: The team drastically reduced the time spent manipulating data manually