Challenges

Sales teams spend hours preparing for retailer reviews, much of which is spent manually extracting data from NIQ, SPINS, or Circana, and manipulating it in spreadsheets. Additionally, bringing in other datasets (e.g., panel data, foodservice, distributors) is challenging

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Solution

Noxu automates extraction and harmonization of sales data and our AI category manager writes a detailed category review for every RMA within an hour of a data release. This accelerates speed to insights and helps teams understand business performance and highlights

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Results

• 95% time savings: A process that currently takes days of analyst resources now takes <1 hour, freeing up the sales team to focus on strategic work
• 25% revenue uplift: Insights from Noxu help clients take advantage of new opportunities (e.g., new retailers, products)