Challenges

Teams struggle to understand what drives their consumers, as trawling through data from Amazon reviews or Reddit is manual and time-consuming, while existing tools are prohibitively expensive and hard to harmonize with other data sources (e.g., syndicated data)

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Solution

We set up an automated pull of Amazon reviews and Reddit threads to help our client understand more about their consumer, product use cases, and competitive perception. This allowed them to generate more effective marketing campaigns and also supplement their retailer reviews with data from digital channels